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Many people doubted Adsense when it was first introduced by Google. However, it's probably the most well known pay per click venture in the world today. This is purely a great result by the people from Google who went through excessive research before putting their foot in something and revealing it to the world.

But the thing is, AdSense isn't just profitable for Google but also profitable for the people who advertise via AdWords and very profitable for publishers who use it to make earnings which are sometimes huge. No wonder many people are wondering how it can be such a good deal for every one. Today, there is just nothing much out there that can be compared to Adsense.

Adsense is continuing to provide benefits to people from different areas. This is possible because it is able to exploits a gap in the Internet's advertising model. The huge amount of browsing in the internet creates an interaction that leads to a lot of navigating. This is how Adsense is able to do what it does best. Linking buyers with sellers.

So AdSense is great because it links together buyers and sellers. Yes, you have to hand it out to Google for a brilliant idea. They know there are people out there that want to buy stuff and people who want to sell them what they're interested in. And Google AdSense helps members of the two categories find each other. It works for the visitors, because the model is very transparent. You don't see a huge graphic banner which tries to lure you into buying something. You just see a few words. And if you like what you see you can just click it. It works because visitors don't have that feeling of someone trying to lure them into spending money. Ironically, however, they're wrong.

It works for the AdWords advertisers because their ads go everywhere. Not only will they find themselves listed in Google's search which gets gazillions of hits per day, up front without working as much for SEO and waiting so much. Their ads can reach any website that deals with anything similar to what they're trying to sell. Now you must realize they could never pull of such great advertising by themselves. And that brings us to the thing that makes Google's AdSense a publisher's best friend. It comes from the fact that the ads are contextual, that they somehow related to the keywords you deal with on your page. Because people or on your site, which deals with a certain topic, you already know they're interested in that topic. But, hey, wait a minute, Google knows some companies which want to sell your visitors something related to their topic. Google wants your visitors, you want Google's advertisers and the visitors just want to buy stuff. And that is the essence of what makes AdSense a great deal for everybody.

This is by far the most profitable advertising deal you will find on the internet .So, be thankful toGoogle for realizing a killer deal. You have to appreciate how well thought out, yet simple this scheme really is. Sure, in practice it has a few quirks but those are minor and, up to this point everyone seems to be enjoying Google's AdSense.